With almost 2 billion active users Facebook is in a prime position to dominate the world of local search.
The stakes are higher than ever these days for large companies to be more authentic. An article produced by the Economist states that smaller companies are twice as likely to be trusted to do the right thing as opposed to larger companies. All businesses work to build a trusting relationship with Google, but with less and less people believing in brands nowadays, it's becoming increasingly more important for businesses to build back the trust between the consumers and the brand.
Facebook has quickly substantiated itself as a major player in the search engine and review generation industry.
*According to the Chatmeter platform, Facebook has outpaced Google and Yelp in generating more customer reviews each month in the past year.
With over 1.7 billion active users, Facebook has now become the go-to for consumer reviews and yet tons of brands have no idea that they have all these store pages with customer reviews on them! In this article, Chatmeter will break down how Facebook has been impacting all businesses in North America and the most efficient way to leverage your store pages to drive customers into your stores and increase revenue.
Over the past year, Facebook has exploded into several new offerings. They quickly developed themselves into one of the largest online advertisers and surprised the world by creating their own local search engine. Based on the opinions of experts in this area of focus, Facebook has a chance to succeed where Google+ failed - by creating the smartest online local search platform. From their continually expanding user base, to their content sharing interface and immense demographic storage, Facebook has set themselves up to take the local search industry by storm.