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Brandon Martinez

Brandon is in his senior year studying Marketing at San Diego State University. He is responsible for creating innovative and creative content to help businesses succeed in the digital marketing world.
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Recent Posts

Marketers Need New Local SEO Strategies to Optimize for Local Search Trends

Posted by Brandon Martinez on Feb 7, 2017 4:30:05 PM
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Topics: Local Search, Local SEO, Mobile

Millennials Search Google but Physicians Not Found: Healthcare Needs Local SEO

Posted by Brandon Martinez on Feb 1, 2017 7:54:04 PM

 

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Topics: Google, Local SEO, Healthcare

Google Continues Their Increased Focus on Mobile Users with Newly Updated Local SEO Ranking Factors

Posted by Brandon Martinez on Jan 18, 2017 5:43:19 PM
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Topics: Google, Local SEO, Mobile

Google's New "Sort" Tool Places Reviews at the Forefront of Local SEO

Posted by Brandon Martinez on Jan 6, 2017 3:57:43 PM

A major update from over the holidays may change the way customers view businesses forever. Google is now offering full filtering for local search.

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Topics: Local SEO

In-House vs Outsource: Review Management Factors to Consider

Posted by Brandon Martinez on Dec 14, 2016 11:48:29 AM

88% of consumers rely on reviews to make decisions.  If you’re lucky enough to win the local vetting, then 90% of customers will make a purchase within 24 hours.  What does all of this mean?  Reputation management has been a priority for most chains in North America during 2016 and for a good reason.

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Google Confirms Responding to Reviews Improves your Local SEO

Posted by Brandon Martinez on Nov 16, 2016 12:39:25 PM

Reviews. Who writes them, who reads them, and why are they important to your business? The internet has become a hotbed for word-of-mouth communication and customer interaction. By now, everyone is aware that this user generated content will affect your online reputation, search engine rankings, potential customers buying decisions and ultimately the success of your business. What a lot of businesses don’t know yet, is that in addition to monitoring what people are saying, you also need to be responding to reviews and creating a 2-way flow of communication between your business and your customers.

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Topics: Local SEO, Reviews, Search Rankings

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