86% of consumers are using Google Maps to look up local businesses. Once they reach the search results page they scroll through a few business's photos, ratings and reviews to get a quick overview and then make their decision. As a business, you only have a short window to make a positive impression on the customer, set the expectation about what their experience will be like, and ultimately win their business.Making a great impression starts with what people see when they come across your listing. When customers are doing a local search, they are trying to understand what their experience will be like. There are two major elements that provide this information. The first is reviews….what experiences are other people having? The second are photos, specifically your Preferred Photo . This is the first photo that potential customers will see that represents your business.
New Local Search Trends Help Small Businesses Capitalize on Customers Who Love to Shop Local
A 2016 survey found that 89% of people search for a local business on their mobile phone at least once a week with 58% searching at least daily.
Over half of the patients looking for a new physician consider reviews to be either an important or very important aspect in their evaluation. In our recent post, Millennials Pushing Healthcare Providers to Embrace Local SEO, we talked about how healthcare providers must adapt to a new generation of patients and their approach to the healthcare system. Today’s post expands on that, explaining the most important steps healthcare providers should take to increase their local search rankings and drive more patients into their facilities.
Note: Healthcare providers must always ensure they are acting in accordance with HIPPA regulations
A major update from over the holidays may change the way customers view businesses forever. Google is now offering full filtering for local search.
Topics: Local SEO
88% of consumers rely on reviews to make decisions. If you’re lucky enough to win the local vetting, then 90% of customers will make a purchase within 24 hours. What does all of this mean? Reputation management has been a priority for most chains in North America during 2016 and for a good reason.
Reviews. Who writes them, who reads them, and why are they important to your business? The internet has become a hotbed for word-of-mouth communication and customer interaction. By now, everyone is aware that this user generated content will affect your online reputation, search engine rankings, potential customers buying decisions and ultimately the success of your business. What a lot of businesses don’t know yet, is that in addition to monitoring what people are saying, you also need to be responding to reviews and creating a 2-way flow of communication between your business and your customers.