A major update from over the holidays may change the way customers view businesses forever. Google is now offering full filtering for local search.
Topics: Local SEO
88% of consumers rely on reviews to make decisions. If you’re lucky enough to win the local vetting, then 90% of customers will make a purchase within 24 hours. What does all of this mean? Reputation management has been a priority for most chains in North America during 2016 and for a good reason.
Reviews. Who writes them, who reads them, and why are they important to your business? The internet has become a hotbed for word-of-mouth communication and customer interaction. By now, everyone is aware that this user generated content will affect your online reputation, search engine rankings, potential customers buying decisions and ultimately the success of your business. What a lot of businesses don’t know yet, is that in addition to monitoring what people are saying, you also need to be responding to reviews and creating a 2-way flow of communication between your business and your customers.