As of February, Google rolled out an entirely new layout in which they removed the ads on the right side of the webpage and added a fourth paid ad on top of organic search results. Businesses paying for ads are rejoicing while organic SEO results are less than pleased with the change.
No doubt 2016 has been a year for the books and we’re only half way through! Google has implemented huge changes recently that are affecting a storefront’s organic and local search results in a number of ways. Here are the changes Google has implemented, how they will affect your local business, and what to expect in the future.
Pokémon Go fever is at an all-time high, with users falling off cliffs and crashing cars in pursuit of being the very best. Mass amounts of citizens are taking to the streets with high hopes to catch the next Charizard and Pikachu in their communities, and there is a veritable gold mine waiting for businesses that are looking to cash in on this rapidly expanding user network. Every person walking around with their phone in their face is a potential customer for your business...so long as they don’t walk into oncoming traffic on their way to you! What does this mean for your business? Marketing opportunities, foot traffic, revenues, and money! See below on how to capitalize on this craze that’s taking the world by storm.
Chatmeter started off as a realization that customer reviews were going to have a huge impact on decision making for consumers looking for local products and services. However, there was no way to manage this huge influx of reviews in the fragmented world of local search. Collin Holmes, Founder and CEO, set out in late 2009 to build the very first mobile local search platform aimed to help marketers, agencies, and local businesses improve their online presence and reputation.
We hear businesses on a daily basis assume that the majority of reviews online are a result of customers having negative experiences. The truth is, only about 20% of customerswill post a review after a negative experience, and about the same would submit a review after a positive experience. The majority of negative shopping experiences are actually never recorded and fall on deaf employee ears. While this is good news to most storefronts, the problem is that negative feedback, in fact, helps a business improve operations, retain customers, and avoid repeated mistakes. Without knowing what is turning customers away, the result could be more, negatively, powerful than having 5 stars for all of your locations.
Chatmeter's VP of Sales, Dorian Chase, led a panel of experts and shared his expert opinion in the session "How to Sell When You Don't Have Any Customers" to over 300 businesses at San Diego Startup Week. San Diego has quickly become a hot spot for startup businesses recently and San Diego Startup is labeling the city as "The Next Silicon Valley". SDSW is an exciting time for entrepreneurs to network, share progress, resources and knowledge. For those of you not lucky enough to attend this event, we have laid out his key steps for you below.
Instagram is adding new features to its platform, making business profiles more competitive in the world of Local Search and SEO. They are in the process of building specific features for businesses- similar to Facebook’s brand pages. A contact button, linkable location tag and a category will be some of the main features distinguishing business profiles from personal ones. This is currently in beta to select features, but here are some details we’ve discovered about the up and coming release.
SAN DIEGO, CA – April 1, 2016 – Chatmeter, the leading provider of Local SEO and review management, has released new data today indicating tremendous progress that automotive dealers have made over the last several years. The company has put together a study on dealership reputation in the automotive industry in order to present relative statistics on how the industry is evolving. Some key findings include:
Topics: press release
Google has confirmed that ads appearing in the right hand column of its desktop search page will be eliminated worldwide, with only two exceptions, product listing ads and the ads in the knowledge panel. This update decreases the total amount of ads from eleven to seven.