Instagram is adding new features to its platform, making business profiles more competitive in the world of Local Search and SEO. They are in the process of building specific features for businesses- similar to Facebook’s brand pages. A contact button, linkable location tag and a category will be some of the main features distinguishing business profiles from personal ones. This is currently in beta to select features, but here are some details we’ve discovered about the up and coming release.
In November, Google responded to user feedback with a newly designed Google+. It’s streamlined and has an emphasis on communities and collections. The company rebuilt it across all mediums. So the site is consistent and easy to use on any format. However, your local business should continue to direct customers to Google Maps.
If you happen to visit a Google+ page today, you’ll see an option to check out the new Google+. The updated UI is simpler, faster and integrated across the web, iOS and Android.
Last month, we reported that Google was beginning to separate business listings from Google+ pages. This latest makeover to Google+ reinforces the fact that they are shifting their listings to maps. Your business should now be directing customers and clients to Google Maps business listings rather than your Google+ page.
Because the company recognized that most of the growth on the site was through Collections and Communities, Google+ now has a more social/community based feel. It doesn’t give users the option to write reviews, share, or post pictures on a local business page.
The new Google+ has yet to be fully promoted, and doesn’t show up in local search results. Although the company still gives the option to use the classic UI, it can be assumed that it will eventually be phased out. Google reviews, ratings and directions to a business listing still remain primarily on Google maps.
One minor change to a social media or review site can have a large impact on your overall SEO strategy. If you need help navigating, schedule a free demonstration with us. Chatmeter will show you how simple it can be to keep up with it all!
For months, Google has been making an effort to phase out the association between Google+ and Google Maps. Google+ pages don’t even appear in most search results anymore and listings are automatically pointed to Google Maps.
With Facebook adding starred reviews at the end of 2013 and partnerting with Factual recently to include millions of more store pages, we knew a local search portal was not far away. Although it has been live for close to a month, Facebook has yet to promote their new local search engine (https://www.facebook.com/services/) to the mass public. While this first beta version is available on desktops, it has yet to take the jump to mobile devices. Its features and UI are strikingly similar to other local search giants like Yelp, TripAdvisor, and Google… and has even been hyped the “Yelp Killer” by a few online articles.
This past August, a survey was conducted online among 583 local business owners throughout the world, most of them being from the United States. They were asked to rank the importance of a number of local search KPI’s (Key Performance Indicators) including: phone calls, search ranking, website traffic, online reviews and ratings, website enquires, citation volume, revenue impact and GMB Insights. Phone calls and search ranking came in first and second, with website traffic and online customer reviews tied for third place.
Pinterest just added location data to its current Place Pin service feature, with listings and reviews powered by Foursquare. With their extensive reach, this just became another key site for your business to monitor. As they continue to enhance their Place Pins with valuable and accurate business information, Pinterest gains momentum as a social media site that can drive awareness and traffic to your stores in the complex world of local search.
American Blue Ribbon Holdings, the eighth largest full service restaurant holding company in the United States, has always placed an emphasis on guest feedback. ABRH has created a process to monitor and respond to customer feedback by utilizing Chatmeter’s Services to monitor their restaurants' reputation and online listings. Online reviews are now considered one of the fastest-growing social marketing tools, which can be leveraged to improve existing marketing efforts while boosting on-site conversion, traffic and engagement.
Topics: Google, Blog, chatmeter, Internet Marketing, Local Search, Local SEO, Local Business Listings, local business listings, Local Search Rankings, Mobile, Monitoring Online Reviews, Online Marketing, press release, Reputation Management, Reputation Monitoring, Review Management, Reviews, social media monitoring
As of January 2015, Zomato acquired Urbanspoon for a reported $50-60 million. You may ask, who is Zomato? How can they easily buy out an online monster in the world of Restaurant Local Search? Zomato is actually the largest Restaurant Review Site in the world, even more popular than Yelp in every country except the US (we’re actually late adopters for once). The acquisition was the first US venture for the New Delhi based company, spreading its platform to 22 Countries, boosting its restaurant listings from 330,000 to 1 Million. So popular, that Chatmeter has decided to add the Review/Search Site to it’s list of provider partners and display all information within our platform.
Topics: Blog, Internet Marketing, Local Search, Local SEO, Local Business Listings, Local Search, Local Search Rankings, Local SEO, Mobile, mobile, Monitoring Online Reviews, Online Marketing, Review Management, Reviews, Zomato
In recent years Facebook has transformed from a widely popular social media site to a platform integral for many businesses’ and brands’ success. According to a study done by Kendall College, 58% of consumers who plan to buy products in store visit businesses’ Facebook pages before purchasing. Clearly, people no longer only use Facebook as a means to connecting with their friends and as a virtual photo album. Facebook has evolved into an integrated local search platform where customers can seek out local businesses (and their contact info), read branded messages, and discuss their experience via stared reviews (we’ve even seen them automatically adding menu pages, and hours of operation… sounds like Yelp, right?).