Chatmeter Blog

How The Facebook Updates Help Monitor Social Media

Posted by collin on Apr 11, 2012 11:55:08 AM
On March 30th, Facebook rolled out the timeline update for all brand pages. This update has some great new features that should help companies organize their image and help engage their audience. Here are the new features briefly explained.
Fans/Users can now send businesses messages directly to their Facebook brand pages and the business can respond to that message directly. This is a great feature for companies to get feedback from its customers. This could be good news for the people who monitor reviews and social media for companies. If customers start messaging companies directly about product complaints, those complaints will not be posted in a public space.  This feature could be very powerful for businesses that manage their online reputation by responding to guest messages. On the other hand if a company does not respond to messages it could damage their online reputation.
 
This next feature is an effort to help organize the many apps and games that can be utilized on Facebook.  There is a section right underneath the cover photo where a list of Facebook apps that the brand uses will be shown. These apps can then be placed in a specific order based on what is important to the brand. The screen shot shows that chatmeter uses the photo, like, and blog apps.
The Star and Pin features are for posts on the timeline. These features allow a company to tell its story and to highlight mile stones or special events that the business is proud of.  The Star feature allows you to enlarge a post/picture/video to take up the width of the screen in timeline, so it is more noticeable. The Pin feature allows you to pin a post/picture/video at the top of your timeline for exactly 7days.   
The best feature from a social media monitoring perspective is the new admin panel. This allows you to track and view all of the activity on a page, every thing from new likes, messages, posts, to who is responding to posts. This gives a snap shot of the recent activity for the page and lets the user respond and update content from this panel. 
The last feature Facebook is the cover photo feature, when timeline went live for personal accounts they rolled out this feature. Now the cover photo option is available for brand pages. With this added release came some rules from Facebook that apply to businesses that use this feature.
           
You can not have:
Price or purchase information, such as "40% off" or "Download it at our website"
Contact information, such as web address, email, mailing address or other information intended for your Page's About section

References to user interface elements, such as Like or Share, or any other Facebook site features

Calls to action, such as "Get it now" or "Tell your friends"
These rules are put in place to keep branding pages “human.” This should give a sense of connection between the companies and their current and potential fans.

Facebook is going to continue to change and innovate, their user interface to keep it fresh and dynamic and keep consumers coming back to the platform. These new features allow businesses to communicate what is new and important in a more bold and effective way with their audience. In addition, as email usage continues to decline, the new messaging feature enables Facebook fans to communicate with the business without sharing their message across the web. Business should embrace these new features and integrate them into their online strategy for effective customer communications. The challenge continues to monitor all these different social and directory sites across the web as the fragmentation of local search continues. If you are looking for a solution to help monitor and react to content via daily updates and alerts, please check out chatmeter to help you manage and improve your brand visibility and reputation for each individual location.

Topics: Online Marketing, Reputation Management, Social Media

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