Chatmeter Blog

FOHBOH® & CHATMETER DISRUPTS BILLION DOLLAR MYSTERY SHOPPING INDUSTRY WITH FOHBUZZ

Posted by collin on Aug 17, 2011 4:50:57 PM

 

 

 

 

 

FOHBOH® & CHATMETER DISRUPTS BILLION DOLLAR MYSTERY SHOPPING INDUSTRY WITH FOHBUZZ

THE FIRST SOCIAL MEDIA GUEST SATISFACTION REPORT CARD

 

 

FOR IMMEDIATE RELEASE: SAN JOSE , CA , August 17, 2011. FohBoh, Inc. (fohboh.com) announced today the release of FOHBuzz SnapShot®, the first Social CRM reporting tool that promises to make restaurant operators smarter and more successful using real-time, guest satisfaction analysis on-demand. FOHBuzz SnapShot takes aim directly at the billion dollar mystery shopping industry to help both chain and independent restaurateurs access real-time “crowd-sourced” reviews and opinions to better manage guest satisfaction, gauge social media marketing efforts while building loyalty and manage their online reputations.

“For the first time, restaurants will be able to order up a report, tap into customer sentiment in near real-time, to learn (a) what their customers think and say about them for any single restaurant location; and (b) learn how effective their local social media marketing efforts are working, represented by the FOHBuzz Score” said Emerald Reilly, Senior Social Media Analyst and Product Manager at FohBoh. FOHBuzz SnapShot can be accessed exclusively through the FohBoh.com restaurant community and is only available to registered FohBoh.com members for just $25 per report beginning August 15, 2011.

FohBoh, positioned at the intersection of social media and the Foodservice industry, is the original restaurant social network. “With the general release of FOHBuzz SnapShot, we are able to leverage the power of the social web to build restaurant ready applications that integrate Social CRM with real-time guest satisfaction data” said founder and CEO Michael L. Atkinson. “Knowing what’s being said about your brand is one thing. Knowing what to do to improve your social score is where FOHBuzz really helps.

Already the leading social-business network for the $1.7 trillion foodservice industry, FohBoh, views social media as a unique and powerful force of change that offers untapped opportunity for restaurant operators to forge long-lasting relationships with their customers.  “The FohBoh business model targets a single vertical for social web analysis. Our mission is to build a bridge between social web technology and restaurants, between operators and their guests,” said Sarah Atkinson, Senior Manager, Social Media Marketing at FohBoh.

FOHBuzz is powered by Chatmeter, a San Diego-based online presence and reputation monitoring company that provides services to a wide array of industries. “When Michael conceived the idea of the crowd-sourced mystery shopping report, our solution seemed like a perfect fit.  Not only does our service report what customers are saying, we also report on your brand presence and reputation that potential customers are seeing when shopping online or on their phone.  This is the first tool to measure the shopping experience before consumers ever walk into the restaurant!,” said Collin Holmes, CEO and founder of Chatmeter.

About FohBoh

FohBoh® is a leading provider of social media analytics and social media management services to the $1.7 trillion foodservice industry, via their integrated social-digital media platform. FohBoh offers a powerful way for more than 20 million foodservice industry professionals to connect, communicate, collaborate and transact business online via FohBoh.com.

About Chatmeter

chatmeter (www.chatmeter.com) provides marketers, agencies, and local business owners with the tools for improving marketing effectiveness by managing their online presence and reputation. Our service will help you understand what people are saying about your business online (reviews, blogs, social media) in a single place saving time and frustration.  The chatmeter will measure your online marketing effectiveness, provide personalized recommendations for improvement, and benchmark performance against local competitors.

###

 

 

 

 

 

 

 

 

 

 

 

 

Topics: Online Reviews, press release, Small Business Marketing, Social Media

Subscribe to Email Updates

Posts by Topic

see all