This will include a few different tiers of service that should appeal to the wide range of businesses Yelp works with. These include:
Standard Video: Advertisers receive a 30-second video slide show made from a series of photos provided by the business with music and custom voice-over narration.
Premium Video: Advertisers receive a 30- to 60-second custom video shot at their place of business by a professional filmmaker from the TurnHere network.
Yelp advertisers can also opt into TurnHere’s additional promotion packages that include SEO work and distribution to YouTube, Google Places, Facebook and Yahoo Video.
Yelp is on a roll lately. Like the OpenTable partnership last week, this falls into the category of “why didn’t this happen a long time ago?” Video capability makes a lot of sense for Yelp as local competition heats up. This comes not only from the Citysearchs of the world but also the mobile/local/social upstarts taking mindshare like Foursquare. Read More...
Source: BIA/Kelsey www.kelseygroup.com