A great business can take years to build a positive reputation, but it can be destroyed almost overnight with a few bad reviews. In the past, when people talked about your business, it was behind your back and you almost never heard about it. Today, most of these dialogues are right in front of your own eyes. For better or worse, internet buzz is there for the entire world to see. There are an enormous number of review sites, forums, facebook pages and twitter feeds where your business is subjected to hearsay and rumor mongering! Reputation management has become an essential task for every business. But for many small businesses, it is overwhelming. There are over 20 high-traffic sites such as Yelp and Google Local where customers or disgruntled ex-employees may be posting reviews. How can you keep up with all the comments, reviews, and chatter about your business across the web?
Here are 2 easy steps to secure your business and know what people are saying about you online: Step 1)You can make life easy for yourself and sign up for a free Chatmeter account at http://www.chatmeter.com. Chatmeter will scan thousands of web pages, search engines, directories, blogs, and social media sites to find information about your business. If someone mentioned you, chatmeter will find it! Chatmeter monitors your digital footprint across the web, benchmarks you against other local competitors, and sends you a free monthly report. Chatmeter premium service tells you where people are talking about your business and what they are saying plus it tracks all of your local business listings - in one convenient dashboard. The free monthly report includes: Social Media/Blog/Review Tracking Search Engine Rank Tracking Competitive Benchmarking Local SEO Analysis Step 2) If you discover negative buzz, it is important to react quickly so the information is not spread further. Discovering negative buzz can actually be an opportunity to deepen bonds with customers. If you listen to what your customers are saying, you will have a chance to engage in the conversation. Responding to the issue shows that your business is open to dialogue and shows that your business is listening and values the customer.