Chatmeter Blog

MerchantCircle Jumps on Game Mechanics/Mayorships

Posted by collin on Jun 25, 2010 8:31:12 AM

After a two week beta period, MerchantCircle is out with a new mayorship title for its SMBs that are the most “networked”.

One mayorship is given for every city/town,  and is achieved by engaging in the standard b2b activities of the site (connecting with other merchants, inviting others to join, etc.). This is all managed through a dashboard where merchants can view points, leaderboards  and top chanllengers for mayorships.

Like on foursquare, this is meant to create a sense of competition that drives engagement. But beyond the game mechanics seen on Foursquare and other recent success stories, mayors are also given a financial incentive to the tune of free advertising on MerchantCircle.

Read More from Local Media Watch BIA Kelsey...

Topics: Local Search, Local Search, Local SEO, MerchantCircle, Reputation Monitoring

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