Google just announced their plans to roll out "Google Tags" this week. They initially started in select cities across the U.S and now plan to expand the feature to small businesses across the nation. From what we have seen and read here at chatmeter it seems like a great tool for SMB's to separate themselves from the clutter on google maps. The article below from the Google Maps & Earth team describes the feature in more detail...
For a flat monthly fee of $25, businesses can enhance their listings that appear on Google.com and Google Maps with a yellow tag that emphasizes specific information such as a coupon, video, website, menu, reservations, photos, or a custom message. Tags do not affect the ranking of the listings, and we clearly indicate which parts of the search result are sponsored.
If you try out a query for “massage houston,” you’ll see that two of the businesses whose listings appear have created coupon Tags to promote their current offers:
Tags now appears on mobile web searches as well, helping your local customers quickly identify what’s unique about your business while they’re on the go.
Posts, a new kind of Tag that enables business owners to create a custom message, is also live. These messages can be changed as often as the business owner would like, making it easy to let the world know about a special discount or limited-time offer.
Source: Lat Long Blog