A new report on the Q4 2009 is reporting a 111% increase in average small business search spending. More and more businesses are turning online to find new customers and this report maybe demonstrating that many businesses are finding their stride online. Of course, search engine marketing may not be for every industry, but you can see in the chart below who the top spenders are.
Here are some other highlights from the report:
- Conversion rates improved significantly for small business advertisers in Q4 2009 with 35.3% of clicks resulting in website conversion action, versus 32% in Q3 2009 and 26.6% in Q4 2008.
- Click-through rates (CTR) and cost-per-click (CPC) did not change significantly on the search engines on a quarter over quarter (QoQ) basis. Bing maintained the highest CTR while Google maintained the highest CPC.
- Video capability was the fastest growing website feature for small business advertisers over the past year with 19% of advertisers showing video in Q4 2009, versus 5% in Q4 2008.
Don't get left behind! If you're interested in getting started on your own Video or Search Engine Marketing campaign, please contact us here and we'll have you contacted by one of our partners.
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