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Connect Apple Maps to Your Local SEO Strategy

Since it dropped Google Maps two years ago, Apple has been continuously working on improving its own mapping system, Apple Maps. On October 21st, Apple quietly launched Apple Maps Connect, which could be a major step in competing with Google. How does this affect your…

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National vs. Local Reputation Management

With the increasing impact of Local SEO, brand reputation has shifted from a national to local emphasis. Searchers are relying on online review and social media sites such as Yelp, Foursquare, Twitter, etc. to gather information about a company instead of going directly to their…

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Organic and Local SEO are as Different as Night and Day

The way in which potential customers find businesses has evolved dramatically with advances in technology over the last few decades. Search engines have replaced standard word of mouth, forcing companies to re-evaluate their marketing strategies. If you’re a local business owner looking to rank high…

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How Google’s New Local Search Algorithm “Pigeon” Will Affect Your Website

Photo Source: City Ranked   There’s been a lot of buzz flying around in the local search community about Google and some bird. To be more specific, Google released a massive algorithm update for local search and Search Engine Land has named this update “Pigeon”.  …

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Improve Your Local SEO by Creating & Managing All Location Pages Under ONE Login

Does your business have a corporate Facebook page? Does it have multiple locations with multiple Facebook pages? Do you even know if you do? Having location pages is extremely important because it allows your customers in the local area to interact with your business. It…

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SMBs can now improve their Local SEO through ‘Google My Business’

                                      Google has launched a platform to help businesses manage their listings and enhance their searchability. But not all businesses are created equal, some are bigger than…

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How to Make Your Business’s Local SEO Information Appear on Google

Nowadays when customers need to find a business’s contact information, they’ll most likely turn to a search engine like Google to get the job done. The most accurate information will be on that business’s website with their “Contact Us” page. If a business has multiple…

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Reviews and Their Impact on Your Business’ Searchability

It’s hard to ignore that reviews are now a significant part of any business’ success, considering they can produce an average of 18% uplift in sales, according to Nielsen. For local businesses it’s even more critical because negative reviews could potentially turn away 86% of…

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Google Places Cleaning Up Listings for Local SEO

As Google moves business listings from their old dashboard to their new one, some conflicts have risen for business owners. Google no longer accommodates more than one authorized owner per business location. In the past, Google allowed multiple Google user accounts to claim a single…

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How Twitter’s New Search Filters Could Effect Local SEO

Recently Twitter announced that there will be new search filters implemented on the desktop version of their website. According to Search Engine Journal, users can easily restrict their searches to show only photos, videos or news, just like they can on Google. They can also…

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