Google’s latest update makes it clear: They know just how important reviews are in a customer’s decision making processes
Local search and mobile devices allows customers to be both spontaneous and calculated with their shopping decisions. Whether they make an impulse decision to try out a new restaurant or need to set an appointment for a haircut later in the week, local search is there for them.
Topics: Review Management
Every day consumers are relying on local search to help them discover new and trustworthy local businesses. Shoppers are turning to the internet because they know that no matter what they need, a simple search on Google will give them multiple trusted and relevant results to choose from and 95% of people quickly find the answer they need without ever having to scroll past the first page of Google!
Topics: Local SEO
Google’s local search is your first step towards increases store traffic
When it comes to optimizing for Google local search, what is more important than accurate business listing information? Nothing! Google My Business signals such as listing name, category, and listing description account for nearly 20% of how Google ranks businesses in the local search results.