Chatmeter Blog

Google Maps latest update encourages the use of Local SEO strategies

Posted by Brandon Martinez on Mar 23, 2017 3:59:10 PM

 

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Topics: Google Maps, Local Search, Local SEO

You Don’t Control Your Google My Business Image, Google Does! How to Take Back The Local Search Results

Posted by Brandon Martinez on Mar 20, 2017 6:43:23 PM

86% of consumers are using Google Maps to look up local businesses. Once they reach the search results page they scroll through a few business's photos, ratings and reviews to get a quick overview and then make their decision. As a business, you only have a short window to make a positive impression on the customer, set the expectation about what their experience will be like, and ultimately win their business.

Making a great impression starts with what people see when they come across your listing. When customers are doing a local search, they are trying to understand what their experience will be like. There are two major elements that provide this information. The first is reviews….what experiences are other people having? The second are photos, specifically your Preferred Photo . This is the first photo that potential customers will see that represents your business.  

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Topics: Google, Local Search

Why Bankers are Failing at Customer Experience and How to Improve Through Review Management

Posted by Rachel Larsen on Mar 14, 2017 4:47:31 PM

54 percent of global banking executives believe that customer buying behavior is shifting from wanting products and services to experiences. Consumers are no longer going through life looking for mundane transactions that will either succeed or not; the everyday consumer is now on the hunt for a more enjoyable banking experience and will go to great lengths to find the right business that will provide them with exactly that.

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Topics: Review Management, Customer Experience, Banks

SMB's are Using Local SEO to Fight Back Against Big Box Retailers on a Local Level

Posted by Brandon Martinez on Mar 10, 2017 4:27:24 PM

New Local Search Trends Help Small Businesses Capitalize on Customers Who Love to Shop Local

A 2016 survey found that 89% of people search for a local business on their mobile phone at least once a week with 58% searching at least daily.

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Topics: Local Search, Local SEO, Local Business

How to Attract More Customers by Taking Advantage of a Simple and Powerful “Near Me” Local SEO Strategy

Posted by Stephanie Domingue on Mar 2, 2017 2:41:31 PM

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Topics: Local SEO

Acquire More Patients With Top Local SEO and Review Management Strategies

Posted by Brandon Martinez on Feb 23, 2017 5:30:57 PM

Over half of the patients looking for a new physician consider reviews to be either an important or very important aspect in their evaluation. In our recent post, Millennials Pushing Healthcare Providers to Embrace Local SEO, we talked about how healthcare providers must adapt to a new generation of patients and their approach to the healthcare system. Today’s post expands on that, explaining the most important steps healthcare providers should take to increase their local search rankings and drive more patients into their facilities. 

Note: Healthcare providers must always ensure they are acting in accordance with HIPPA regulations

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Topics: Local SEO, Reviews, Social Media Strategies, Healthcare

Fake It or Make It? Unlocking The Potential of Your Local SEO

Posted by Dakota Sheetz on Feb 21, 2017 6:19:17 PM

The stakes are higher than ever these days for large companies to be more authentic. An article produced by the Economist states that smaller companies are twice as likely to be trusted to do the right thing as opposed to larger companies. All businesses work to build a trusting relationship with Google, but with less and less people believing in brands nowadays, it's becoming increasingly more important for businesses to build back the trust between the consumers and the brand.

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Topics: Local SEO, Local Business, Local Business Listings, Local Listings, Reviews

To Brand or Not to Brand… What is Best for Your Search Rankings?

Posted by Stephanie Domingue on Feb 15, 2017 6:04:51 PM

At Chatmeter, we work with some of the largest brands in the country and we often come across this misconception from many CMOs. We spend millions of dollars developing our brand...and driving brand recognition so that everybody knows who we are. When people are searching for the service we offer...they just search for our brand name….

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Topics: Search Rankings

Marketers Need New Local SEO Strategies to Optimize for Local Search Trends

Posted by Brandon Martinez on Feb 7, 2017 4:30:05 PM
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Topics: Local Search, Local SEO, Mobile

Millennials Search Google but Physicians Not Found: Healthcare Needs Local SEO

Posted by Brandon Martinez on Feb 1, 2017 7:54:04 PM

 

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Topics: Google, Local SEO, Healthcare

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