Over half of the patients looking for a new physician consider reviews to be either an important or very important aspect in their evaluation. In our recent post, Millennials Pushing Healthcare Providers to Embrace Local SEO, we talked about how healthcare providers must adapt to a new generation of patients and their approach to the healthcare system. Today’s post expands on that, explaining the most important steps healthcare providers should take to increase their local search rankings and drive more patients into their facilities.
The stakes are higher than ever these days for large companies to be more authentic. An article produced by the Economist states that smaller companies are twice as likely to be trusted to do the right thing as opposed to larger companies. All businesses work to build a trusting relationship with Google, but with less and less people believing in brands nowadays, it's becoming increasingly more important for businesses to build back the trust between the consumers and the brand.
At Chatmeter, we work with some of the largest brands in the country and we often come across this misconception from many CMOs. We spend millions of dollars developing our brand...and driving brand recognition so that everybody knows who we are. When people are searching for the service we offer...they just search for our brand name….
Topics: Search Rankings
Topics: Local SEO
Facebook has quickly substantiated itself as a major player in the search engine and review generation industry.
*According to the Chatmeter platform, Facebook has outpaced Google and Yelp in generating more customer reviews each month in the past year.
With over 1.7 billion active users, Facebook has now become the go-to for consumer reviews and yet tons of brands have no idea that they have all these store pages with customer reviews on them! In this article, Chatmeter will break down how Facebook has been impacting all businesses in North America and the most efficient way to leverage your store pages to drive customers into your stores and increase revenue.
Does this sound familiar? All of my Google reviews have 5-Stars, why is Google giving me an overall rating of 4.9? (See Image below).
A major update from over the holidays may change the way customers view businesses forever. Google is now offering full filtering for local search.
Topics: Local SEO