86% of consumers are using Google Maps to look up local businesses. Once they reach the search results page they scroll through a few business's photos, ratings and reviews to get a quick overview and then make their decision. As a business, you only have a short window to make a positive impression on the customer, set the expectation about what their experience will be like, and ultimately win their business.Making a great impression starts with what people see when they come across your listing. When customers are doing a local search, they are trying to understand what their experience will be like. There are two major elements that provide this information. The first is reviews….what experiences are other people having? The second are photos, specifically your Preferred Photo . This is the first photo that potential customers will see that represents your business.
54 percent of global banking executives believe that customer buying behavior is shifting from wanting products and services to experiences. Consumers are no longer going through life looking for mundane transactions that will either succeed or not; the everyday consumer is now on the hunt for a more enjoyable banking experience and will go to great lengths to find the right business that will provide them with exactly that.
New Local Search Trends Help Small Businesses Capitalize on Customers Who Love to Shop Local
A 2016 survey found that 89% of people search for a local business on their mobile phone at least once a week with 58% searching at least daily.
Topics: Local SEO
Over half of the patients looking for a new physician consider reviews to be either an important or very important aspect in their evaluation. In our recent post, Millennials Pushing Healthcare Providers to Embrace Local SEO, we talked about how healthcare providers must adapt to a new generation of patients and their approach to the healthcare system. Today’s post expands on that, explaining the most important steps healthcare providers should take to increase their local search rankings and drive more patients into their facilities.
Note: Healthcare providers must always ensure they are acting in accordance with HIPPA regulations
The stakes are higher than ever these days for large companies to be more authentic. An article produced by the Economist states that smaller companies are twice as likely to be trusted to do the right thing as opposed to larger companies. All businesses work to build a trusting relationship with Google, but with less and less people believing in brands nowadays, it's becoming increasingly more important for businesses to build back the trust between the consumers and the brand.
At Chatmeter, we work with some of the largest brands in the country and we often come across this misconception from many CMOs. We spend millions of dollars developing our brand...and driving brand recognition so that everybody knows who we are. When people are searching for the service we offer...they just search for our brand name….
Topics: Search Rankings