In today’s day and age it pays to have your business online because that is where your customers are. Beginning to create your online presence can be very intimidating, especially the different language that has to do with online marketing. When I first started at Chatmeter as an intern I had one window open to articles that I was reading and another one open up to Google so I could look up any terms I did not know, which was the inspiration for this blog. Here is page of terms that I had to look up when I first started to dive in to online reputations.
Social Media Monitoring With The New and Improved Facebook
Oh No! The social media giant Facebook has changed! Not to worry, this does not mean businesses have to change their entire social media strategies because Facebook did away with “Check-ins”, but did they really?
A couple of weeks ago Facebook was said to change some key features of its platform. Some of the changes made were page privacy, ads to target interests, location tags (Location tagging means that people can tag statuses, pictures, and people with their exact location and they do not have to be on a mobile device.) and recommendations on place pages. Rumors were that Facebook was also removing check-ins and places, but it seems that they haven’t done either yet.
SMBs go back to school with Google
By admin, September 6th, 2011 in Google | 2 Comments »
Google is taking SMBs back to school with “Learn with Google”. Learn with Google is Google’s new tool to teach SMBs to start their business online.
Google has put training material together with YouTube videos and work sheets to teach SMBs how to establish their online reputation. It goes through all the necessary steps from planning an online marketing strategy, to executing the contents of that strategy, and even tracking the results to see if that strategy is working. I believe this is a great tool for SMBs which know that they need an online reputation but are not sure where to start.
FOHBOH® & CHATMETER DISRUPTS BILLION DOLLAR MYSTERY SHOPPING INDUSTRY WITH FOHBUZZ
By admin, August 17th, 2011 in Press Release, Small Business Marketing, Social Media | No Comments »
FOHBOH® & CHATMETER DISRUPTS BILLION DOLLAR MYSTERY SHOPPING INDUSTRY WITH FOHBUZZ
THE FIRST SOCIAL MEDIA GUEST SATISFACTION REPORT CARD
FOR IMMEDIATE RELEASE:
“For the first time, restaurants will be able to order up a report, tap into customer sentiment in near real-time, to learn (a) what their customers think and say about them for any single restaurant location; and (b) learn how effective their local social media marketing efforts are working, represented by the FOHBuzz Score™” said Emerald Reilly, Senior Social Media Analyst and Product Manager at FohBoh. FOHBuzz SnapShot can be accessed exclusively through the FohBoh.com restaurant community and is only available to registered FohBoh.com members for just $25 per report beginning August 15, 2011.
Online Review Management in the new world: 3rd party reviews disappear from Google Places
By admin, July 29th, 2011 in Google, Local Search Rankings, Local SEO, Reputation Management, Reputation Monitoring, Review Management, Reviews | No Comments »
Google has recently updated its Place pages by removing third party online reviews. There are a variety of reasons for this, but one significant reason is likely due to an ongoing anti trust suit filed against Google. One of the issues was that Google places used reviews from Yelp, Tripadvisor, and other review sites which helped Google provide more value for the places product. But the bigger issue was when Google then started showing Google Places higher up in the rankings over these same sites they were pulling content from. In addition, the recent explosion in review generation on google directly is a contributing factor (“we don’t need your stinkin’ reviews!”). Not anymore anyway.
Google +, just another social media site for SMBs to monitor online reviews?
By admin, July 27th, 2011 in Google, Local Search, Small Business Marketing, Social Media | No Comments »
“It’s a bird”! “No, it’s a plane”! “No, it’s another Social Media site”! “What are we going to do with this”?! This may be what local businesses are saying about Google + when they heard about the new social media site. Google + is a modernized Facebook. It takes staying connected to an all new technological level. Between the group video chats, huddles, and the automatic picture uploads, Google+ could take social media to the next generation.
Continue reading “Google +, just another social media site for SMBs to monitor online reviews?” »
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