Facebook has quickly substantiated itself as a major player in the search engine and review generation industry. According to the Chatmeter platform, Facebook has outpaced Google and Yelp in generating more customer reviews each month in the past year. With over 1.7 billion active users, Facebook has now become the go-to for consumer reviews and yet tons of brands have no idea that they have all these store pages with customer reviews on them! In this article, Chatmeter will break down how Facebook has been impacting all businesses in North America and the most efficient way to leverage your store pages to drive customers into your stores and increase revenue.
Does this sound familiar? All of my Google reviews have 5-Stars, why is Google giving me an overall rating of 4.9? (See Image below).
A major update from over the holidays may change the way customers view businesses forever. Google is now offering full filtering for local search.
Topics: Local SEO
88% of consumers rely on reviews to make decisions. If you’re lucky enough to win the local vetting, then 90% of customers will make a purchase within 24 hours. What does all of this mean? Reputation management has been a priority for most chains in North America during 2016 and for a good reason.
Holiday shopping season is upon us and kicking off this weekend with the much-anticipated Black Friday. Almost all retailers rely on the holiday shopping season to take them from the red to black because 30% of annual retail sales occur between Black Friday and Christmas. This means having a marketing strategy for how you’re going to succeed this holiday season is more critical than ever. Our tips tell you what tactics will be most effective for your brands and what will help you to ring in record sales this holiday season.
Topics: Local SEO
Reviews. Who writes them, who reads them, and why are they important to your business? The internet has become a hotbed for word-of-mouth communication and customer interaction. By now, everyone is aware that this user generated content will affect your online reputation, search engine rankings, potential customers buying decisions and ultimately the success of your business. What a lot of businesses don’t know yet, is that in addition to monitoring what people are saying, you also need to be responding to reviews and creating a 2-way flow of communication between your business and your customers.
Over the past year, Facebook has exploded into several new offerings. They quickly developed themselves into one of the largest online advertisers and surprised the world by creating their own local search engine. Based on the opinions of experts in this area of focus, Facebook has a chance to succeed where Google+ failed - by creating the smartest online local search platform. From their continually expanding user base, to their content sharing interface and immense demographic storage, Facebook has set themselves up to take the local search industry by storm.
San Diego,CA. — October 31, 2016 — Chatmeter is partnering with Yelp Knowledge to integrate Yelp reviews into Chatmeter’s local brand management platform, which currently analyzes reviews, rankings and listings for over 1,000,000 storefronts across the US. This partnership gives Chatmeter the ability to display full-text Yelp reviews, along with existing data streams from other channels such as Google, Facebook, Bing, Tripadvisor, Yahoo and many industry-specific review sites. This will make it simpler than ever for Chatmeter’s customers to manage their brand presence in a fragmented media and local listings landscape.
In May of 2016, San Diego-based startup Chatmeter raised its Series-A round of funding to help grow its team and continuously improve its local brand management platform. Chatmeter has used the new funding to quadruple their team in the past 6 months and move into a new office twice the size at the innovative and recently updated Columbia Square building in Little Italy.
As of February, Google rolled out an entirely new layout in which they removed the ads on the right side of the webpage and added a fourth paid ad on top of organic search results. Businesses paying for ads are rejoicing while organic SEO results are less than pleased with the change.