Merlin 200,000 Mile Shops Selects Chatmeter to Improve Brand

28, July 2015
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ST. CHARLES, Ill. – Merlin 200,000 Mile Shops has partnered with Chatmeter to help manage and improve its online reputation, local search engine optimization (SEO) and shop business listings across the web. The car maintenance service provider will utilize Chatmeter’s reputation monitoring solution that offers review management, social media listening and competitive benchmarking for its 44 Merlin locations in four states.


Chatmeter’s location-based analytics will deliver an overview of each shop’s online visibility and reputation via a user-friendly dashboard and customizable email alerts. Email alerts allow Merlin staff to promptly monitor reviews and social media posts to maintain and enhance its customer’s experience.


Merlin’s Director of Marketing, Penny McDowell said, “Chatmeter helps Merlin control our image, so we can focus on properly maintaining our customer’s vehicles.”


Merlin’s goal is to help its customers enjoy their vehicle’s full life and avoid unnecessary car payments by providing repair and maintenance services. Chatmeter will allow Merlin to stay on track with its goal by providing further insight toward its customer satisfaction level, web listings, SEO rankings and local chatter in one easy-to-use dashboard.



Chatmeter Founder and CEO, Collin Holmes said, “We look forward to providing our service to Merlin 200,000 Mile Shops. We are confident that our tool will aid Merlin’s in maintaining an excellent reputation, in conjunction with how greatly Merlin responds to their customers. It will be exciting to see how we can develop our business relationship.”



About Merlin 200,000 Mile Shops


Merlin 200,000 Mile Shops offers a neighborhood approach to automotive service. THE DRIVE FOR 200,000, Merlin’s EASY AND AFFORDABLE maintenance program, supports vehicle owners thousands of miles beyond the manufacturer’s warranty period and has positioned Merlin as the leader in vehicle longevity. Founded in 1975, Merlin is headquartered in St. Charles, Ill. It operates shops in four states


About Chatmeter


Since launching in 2009, Chatmeter is the first Local Brand Management (LBM) platform and has reported on over 200,000 storefronts, millions of location-based reviews, social media mentions, blogs and articles. It provides local SEO data to enterprise brands and agencies managing multiple locations. Services provide online review management, social media monitoring and local SEO analytics at the Geo-local level. Armed with this information, marketers can focus their efforts on specific locations and channels. It powers a white-label reputation management service for many agencies across the U.S.



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