SAN DIEGO – January 10, 2015 – Bruegger’s Bagels has partnered with Chatmeter to manage their restaurant reputation. The bakery chain will utilize the reputation management solution that offers review management, social media listening, and competitive benchmarking for the nearly 300 Bruegger’s locations across 26 states.
Chatmeter’s location-based analytics will deliver an overview of each bakery’s online visibility and reputation via a user-friendly enterprise dashboard and customizable email alerts. Included are reports summarizing online reviews, social media chatter, listing optimization and local search rankings. The platform will also provide actionable recommendations to improve the rankings of each location. Bakery managers will not only to able to use the platform to see their online presence, but they will also be able to take specific steps to generate noticeable changes.
“As Bruegger’s Bagels continues to evolve and innovate our menu items, we need a digital monitoring partner with the ability to identify trends and what our guests are saying in real time,” said Bruegger’s Bagels Vice President of Marketing Judy Kadylak. “The capabilities of Chatmeter bring us an incredible opportunity to meticulously study individual locations so we can support each bakery and quickly implement noticeable changes to enhance our guest experience.”
“This is an exciting partnership with one of the best bagel bakery chains in the country, “ said Collin Holmes, Chatmeter Founder and CEO. “Between Bruegger’s determination to improve their local presence and Chatmeter’s platform giving them the tools to succeed, we are eager to see the improvements each month around reputation, social, and visibility.”
About Bruegger’s Enterprises, Inc.
Bruegger’s Enterprises, Inc. (BEI), a leader in the fast-casual restaurant segment, operates 290 Bruegger’s Bagels bakeries in North America. Renowned for its authentic, fresh-baked bagels, the chain also offers a wide variety of freshly prepared breakfast and lunch options made with high-quality, simple ingredients served with its unique brand of hospitality. Bruegger’s Bagels is dedicated to the communities it serves and supports charitable causes locally and nationally. BEI’s parent company, Groupe Le Duff, SA, is the world’s second-largest company in the bakery-cafe sector. Founded in 1983, BEI is headquartered in Burlington, Vermont. For more information, please visit www.brueggers.com or become a fan on Facebook at www.facebook.com/brueggers.
Since launching in 2009 Chatmeter has reported on over 200,000 storefronts, millions of location-based reviews, social media mentions, blogs and articles, as well as providing accurate local SEO data to enterprise brands and agencies managing multiple locations. As the first Local Brand Management (LBM) platform, we help large franchises and agencies with hundreds or thousands of locations measure and improve their marketing effectiveness. The Chatmeter service provides online review management, social media monitoring and local SEO analytics at the Geo-local level. Armed with this information, marketers can understand which locations and channels to focus their efforts. By taking ownership of online visibility and the customer experience, marketers can have can have a significant positive impact on reaching new customers. We also power a white-label reputation management service for many agencies across the U.S.