Oh No! The social media giant Facebook has changed! Not to worry, this does not mean businesses have to change their entire social media strategies because Facebook did away with “Check-ins”, but did they really?

 

A couple of weeks ago Facebook was said to change some key features of its platform. Some of the changes made were page privacy, ads to target interests, location tags (Location tagging means that people can tag statuses, pictures, and people with their exact location and they do not have to be on a mobile device.) and recommendations on place pages. Rumors were that Facebook was also removing check-ins and places, but it seems that they haven’t done either yet.

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Google is taking SMBs back to school with “Learn with Google”. Learn with Google is Google’s new tool to teach SMBs to start their business online.

 

Google has put training material together with YouTube videos and work sheets to teach SMBs how to establish their online reputation. It goes through all the necessary steps from planning an online marketing strategy, to executing the contents of that strategy, and even tracking the results to see if that strategy is working. I believe this is a great tool for SMBs which know that they need an online reputation but are not sure where to start. 

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