BIA/Kelsey consulting group reported that the daily deal market is expected to grow to near $3.93 billion by 2015. There is constant speculation about the real effectiveness of these programs. Some business owners believe that it doesn’t help businesses in the long run because only the coupon cutters use them and never return to pay full price. While the other 50% of businesses seem to like the deals, getting effective returns, and believe it is a vital part of their social media strategy

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